Skechers USA is kicking off a two-year extension with TV personality Brooke Burke with an appearance tomorrow at FN Platform, the shoe show of MAGIC trade show in Las Vegas.
MAGIC begins today, and runs through Wednesday at the Mandalay Bay and the Las Vegas Convention Center. For more information, visit http://www.magiconline.com.
Burke, co-host of “Dancing with the Stars” and spokesperson for Skechers, will hold a “meet and greet” at the footwear company's booth #61468 on Tuesday 2-3 pm.
The appearance supports the new Skechers fitness campaign featuring Burke that for Skechers fitness products Shape-ups Liv and Resistance ProSpeed. The campaign will span print, television, point-of-purchase, online and outdoor.
"We're huge Brooke fans and we're delighted that she'll be part of the Skechers family for another two years," says Michael Greenberg, president of Skechers. "As both the career mom who sometimes wants a casual workout and the athletic enthusiast who at other times needs a serious run, she represents multiple Skechers Fitness customers in one complete package."
“FN Platform is undergoing incredible growth and expansion in the international, contemporary and luxury categories,” says Chris DeMoulin, MAGIC International president and executive vice president of Advanstar’s Fashion Group. “In just two short years, it has established itself as the premier event in North America for shoe people to gather, network and do business–virtually every global footwear brand is here.”