Skechers USA signed an agreement with The Licensing Management Group to develop the brand across Southeast Asia.
Under the agreement, LMG will represent the brand across Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Skechers already has established a network of more than 120 successful retail stores in Southeast Asia as well as China, Hong Kong, Taiwan, Japan and South Korea.
The agreement is designed to grow Skechers’ regional business for trend-right apparel, goods and accessories. Skechers’ current global licensee network includes Viva International Group for eyewear; Li & Fung’s LF USA for Skechers Fitness apparel and accessories in the U.S.; and a wide range of international partnerships, including apparel in China, South Korea, Israel and India; bags in Panama; and watches in the Philippines.
“Skechers’ iconic lifestyle image now impacts consumers in every continent except Antarctica–a level of brand recognition so pervasive that building our name in new arenas is a natural next step,” says Michael Greenberg, president of Skechers. “LMG has many decades of success in the retail, licensing and brand extension business, and they’re experts at developing environments that help brands take on a life of their own–an asset that we believe can have tremendous impact in a region where consumers are known for their devotion to brand identity.”
“Working with a team as successful and entrepreneurial as Skechers will be incredibly stimulating,” says Terry Hauss, partner at LMG. “Skechers is one of the only companies to turn footwear into a complete lifestyle concept–and is very focused on the direction of their company. We are honored to be a part of this rapid growth that Skechers is achieving as the brand ventures into new categories throughout Southeast Asia.”