Pedigree, the Exeter-based owner of the IP rights to the British fashion doll Sindy, is seeking a partner to help return the doll to shelves, according to The Financial Times. Pedigree has appointed Fisher Corporate to help.
The Financial Times reports that Pedigree, which during the last 20 years has moved away from toy manufacturing, is seeking a licensee to develop and invest in the doll business. Depending on the partner, Pedigree may be prepared to share some of the equity in the brand.
Sindy was launched in 1963, but has not been sold as a doll in British shops since Woolworths closed its doors more than three years ago. Over the last 50 years more than 150 million Sindy dolls have been sold.
The brand does still have a presence primarily through licensing deals in areas such as stationery.