Atlantic recording artist Cody Simpson joined The Wish Factory for the launch of his new doll at Toys 'R' Us Times Square yesterday.
More than 200 fans, members of the press and License! Global staff attended the event. Warner Music Group handles the licensing program for Cody Simpson, which is focused on music and sports.
There are two basic dolls available for pre-sale, both 11.5 inches with bendable joints, a pair of shoes, sunglasses, microphone, guitar pick and lanyard. One doll features a Gold Coast t-shirt and khakis, and the other doll features a rockin' denim jacket and black pants.