Gene Simmons is combining his love for music into a new restaurant venture called Rock & Brews. The concept features a casual American menu offered in a themed rock and roll backstage environment.
The first Rock & Brew restaurant is scheduled to open in El Segundo on April 3. Several others are being developed in the Los Angeles area, including one at Los Angeles International Airport, as well as locations in Maui, Denver, Atlanta, Tokyo, and Los Cabos, Mexico. The expansion plan anticipates the opening of four Rock & Brews in 2012 with aggressive plans for continued expansion worldwide beginning in 2013 and beyond.
Simmons’ partners include Michael Zislis, a notable L.A. restaurant exec, and Dave Furano, a veteran concert promoter.