Shreds Signs Pip from Over the Moon

Shreds will develop products for kids ages 2 to 4, including aprons, mini tote bags, gift pack melamine sets and lunch bags. The range will go on sale in garden centers, department stores and independent retailers across the U.K.

Other licensees for the Pip brand include Bluebird Brands for mugs, coasters, purses, wallets and umbrellas, which are set to go on sale soon in supermarkets, department stores, independents and garden centers. Pip greeting cards are stocked in more than 500 outlets, including Fenwicks and all branches of John Lewis, and are selling well in territories across the world. Pip-branded notebooks and party invites were launched through Over the Moon at the end of last year.