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Shine 360 Fires Up MasterChef Brand

Shine 360 has signed four new deals for “MasterChef South Africa” that will see a host of new products inspired by the show, across categories including publishing, cookware and utensils.

“‘MasterChef’ is one of the world’s most successful entertainment brands, inspiring millions around the world in their love of food and passion for cooking,” says Ben Liebmann, chief executive officer, Shine 360. “These new partnerships are representative of the enormous success we are having internationally and strengthen the global brand as we approach new market launches such as ‘MasterChef China.’”

Worldwide Housewares will launch a range of MasterChef cookware, bakeware, utensils, gadgets, glassware and textiles; Ranksharp, already an existing partner in the U.K., will be extending their partnership to produce gas and charcoal BBQs for the region; NB Publishers will create the region’s first official MasterChef cookbook; and Media24 will bring viewers a one-shot magazine.

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