Sherwin-Williams plans to launch "HGTV Home by Sherwin-Williams," an exclusive line of interior paint and painting supplies in the second quarter of 2011.

The licensing partnership includes eight color collections, each containing 20 coordinating colors; and branded tools including brushes, paint rollers, tape, gloves, and drop cloths.

"The new alliance capitalizes on the strengths of both organizations, incorporating HGTV's popularity and design knowledge with Sherwin-Williams trusted expertise and high-quality products," says George Diver, senior vice president of marketing at Sherwin-Williams.