The Sharper Image is launching a major marketing push for the holiday season in support of its latest product line, which includes an e-reader and more.

Additional products in The Sharper Image’s holiday line-up include shiatsu massagers, wine accessories, luggage and a wide range of electronics.

The brand’s marketing campaign includes a national television advertising campaign, billboards in New York City’s Times Square, sports arena signage, freeway billboards and brand signage in high-traffic airports.

The Sharper Image’s products are available at Bed, Bath & Beyond, Macy’s, Best Buy, Kohl’s, JCPenney, Belk, Bon Ton, The Bay and Sharperimage.com.