Sharper Image Corporation created a new licensing division with a goal of attracting manufacturers and retailers across a broad range of categories while also expanding its consumer base. The company also will provide licensing opportunities on other intellectual properties, including patents and trademarks. The new licensing division will be led by newly hired Senior Vice President of Brand Licensing John W. Spotts. Categories under consideration will include electronics, computers and communications, personal care, automotive, bed and bath, kitchen, home and home furnishings, luggage and travel, fitness and well-being, apparel, toys and games, and unique gifts. Products will be sold into mid-tier and better retail channels, such as electronics, specialty, and department stores with an on-shelf presence as early as fall 2007. Licensees also will have the opportunity to sell into Sharper Image’s retail stores, catalogs, and e-commerce Website.
