"The Gruffalo," targeted to kids ages 3 to 7, was first published in 1999 in the U.K. and has since sold more than 4.5 million copies worldwide. Sharpe's program for the publishing property is aimed at categories in plush, stationery, giftware, greeting cards, calendars, apparel, nightwear, bedding and puzzles and games.
This holiday in the U.S., ABC Family Channel will be airing a half-hour TV animated movie based on the book.
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