DreamWorks Animation garnered the highest ranking among the top licensors ranking No.10.
Hasbro made the list for the first time ranking No. 59.
Mattel made the list for the fourth consecutive year ranking No. 69 versus No. 78 in 2010.
General Mills made the list at No. 58, while Starbucks made it at No. 98.
The highest ranking companies among retailers was Wegman's Food Markets at No. 3 followed by Nugget Market at No. 8, Recreational Equipment (REI) at No. 9, Stew Leonard's at No. 18, Container Store at No. 21, Whole Foods at No. 24, QuikTrip at No. 34, Build-A-Bear Workshop at No. 48, Publix at No. 67, Nordstrom at No. 74, Men's Warehouse at No. 87, and Aeropostale at No. 94.
Software firm SAS garnered the No. 1 ranking among the bet companies to work.
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