Sesame Workshop has promoted three executives within its organization to drive licensing initiatives.
Gisela Abrams has been named assistant vice president of international licensing. Abrams will oversee new business development and merchandising plans in Asia and the Pacific, as well as develop Sesame Street branded product for television, outreach and themed entertainment.
Marie-Cecile Girard-Jones was promoted to assistant vice president of international licensing as well. Girard-Jones will lead product licensing and marketing for Spain, Latin America (including Brazil) and the Middle East. Girard-Jones will also oversee and initiate licensing and retail programs.
Kerri Katz will assume the role of director of licensing. Katz will work with master toy partners and oversee strategic development and marketing of products, promotions and merchandising.
“As a non-profit, educational organization, generating revenue to support our mission of helping all children reach their highest potential is critical,” says Maura Regan, senior vice president and general manager, global consumer products, Sesame Workshop. “Gisela, Marie-Cecile and Kerri have strong licensee relationship management skills and we are thrilled to have them on the team as we continue to optimize marketing and promotional opportunities with key partners on a global basis.”