Sesame Workshop Plans Play Areas

Playtime is actively seeking partners for the multi-year rollout of the branded play areas. The agreement provides a long-term leasing structure for potential partners.

"Sesame Workshop is pleased to work with Playtime, the recognized leader in providing unique play experiences to a wide variety of businesses and markets, to extend the Sesame Street experience," says Peter van Roden, Sesame Workshop's vice president of Themed Entertainment. "We are committed to engaging children and their families in active, healthy, and fun play."

"Sesame Street is the most evergreen, iconic children's brand in the world," says Mike Evans, Playtime president and chief executive officer. "It's multi-ethnic,