Sesame Workshop has named Jennifer Ahearn Vice President of licensing, strategic partner relations, responsible for managing Sesame Workshop’s relationship with master toy licensee Hasbro, coordinating initiatives on a worldwide basis, leading the marketing with Hasbro, analyzing activity by territory and monitoring the overall account from a global perspective.

Ahearn will report to Maura Regan, senior vice president and general manager of global consumer products.

“As we continue to optimize marketing and promotional opportunities with key partners like Hasbro, Jennifer will lead those discussions on a global basis,” says Regan. “We are confident that Jennifer’s experience and knowledge will be a remarkable asset and we are thrilled she has joined the Sesame team.”

Prior to joining Sesame Workshop, Ahearn most recently served as senior marketing manager for IBM. Other past roles include account manager with advertising agency BBDO.