Sesame Workshop Names VP of Licensing

Sesame Workshop has named Jennifer Ahearn Vice President of licensing, strategic partner relations, responsible for managing Sesame Workshop’s relationship with master toy licensee Hasbro, coordinating initiatives on a worldwide basis, leading the marketing with Hasbro, analyzing activity by territory and monitoring the overall account from a global perspective.

Ahearn will report to Maura Regan, senior vice president and general manager of global consumer products.