Diaper brand Pampers has partnered with Sesame Workshop to brand its newly-redesigned Pampers Cruisers with 3-Way Fit diapers with Sesame Street characters.
New design features include a softer, quilted back-sheet, a 20 percent longer absorbent area and new Sesame Street designs.
To support the launch, Pampers will run a sweepstakes on Facebook with Sesame Street prizes, including furniture from Delta Children’s Products, toys from Playskool, books from Random House Children’s Books and tickets to Sesame Place in Langhorne, PA.
“Whether she’s giggly like Elmo, or he’s hungry like Cookie Monster, every child resonates with at least one of our beloved characters,” says Maura Regan, senior vice president and general manager of global consumer products at Sesame Workshop. “We love that we can continue to bring that pure childhood excitement, delight and development to life through these new Sesame Street designs.”