Sesame Names Canadian Licensing Rep

Sesame Workshop has appointed Toronto’s The Licensing Shop Inc. as its licensing and merchandising representative in Canada beginning January 2008.  Sesame Workshop’s licensing categories in Canada include toys, games, apparel, publishing, home video/DVD, arts/crafts, souvenir, youth furniture, party goods, gifts, bath decor and accessories, health and beauty aids, stationery, and healthy foods.  “Canada has been an incredible marketplace for Sesame products ever since the first season of Sesame Street aired in 1969,” says Hunter Heller, Sesame Workshop’s assistant vice president, international licensing. “The team behind The Licensing Shop demonstrates an impressive history of representing children’s entertainment licensing rights. Their expertise, coupled with in-depth knowledge of the Canadian licensing and retail landscape, will continue to help build and strengthen the Sesame brand.”