A collection of high-end Sesame Street boys’ apparel was launched exclusively at Selfridges & Co., London’s luxury department store, this past weekend. To mark the occasion, visitors to the store were treated to a special appearance from Elmo himself.

The collection includes T-shirts and hooded tops from Fabric Flavours, specialists in high-end kids fashion apparel. Perennial Sesame Street favorites Elmo, Bert & Ernie, the Cookie Monster, and The Count will adorn the collection in a range of embroidered and embellished designs that come in four sizes: 12-18 months, 2- to 3-, 4- to 5-, and 6- to 7-year-olds. The T-shirts are made from the finest cotton slub fabric and enzyme washed for softness while the hoodies are made in the softest fleece.

Brokered by Copyright Promotions Licensing Group, UK representatives of Sesame Street, the deal reflects the work of Sesame Workshop, a not-for-profit, educational organization. All proceeds from Sesame Street products go back into Sesame Street and its many projects to help children around the world.