SEGA Plans Sonic Board Games

SEGA Europe has partnered with U.K. toy manufacturer Sambro International for a new line of Sonic the Hedgehog games and puzzles in the U.K., Eire and the Channel Islands.

April 6, 2018

SEGA Europe has partnered with U.K. toy manufacturer Sambro International for a new line of Sonic the Hedgehog games and puzzles in the U.K., Eire and the Channel Islands.

A series of travel puzzles will be the first products to launch this June. Additional items including board games, action games such as pinball and air hockey and boxed puzzles, will follow later in the year.

“As one of the leading U.K. licensees, we are looking forward to working with Sambro to develop a varied and exciting range of puzzles and games for Sonic,” says Sissel Henno, head of brand licensing, SEGA Europe. “As a video game character, there is natural synergy with the type of fun, action games that Sambro is known for.”

The puzzles and games from Sambro are the latest additions to the Sonic the Hedgehog licensing program, which also includes toys, bedding accessories and apparel aimed at fans between the ages of 4 and 11. 

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