Sears and Jupi International have teamed up with Kim, Khloe and Kourtney Kardashian to launch the Kardashian Kollection in 400 U.S. stores. The new brand will appear in exclusive shopping destinations created inside select Sears department stores in August.
"Fashion is such a huge part of my life and I'm thrilled to have had the opportunity to design the Kardashian Kollection with my sisters and Jupi," says Kim Kardashian. "We worked really hard to create an incredible, price friendly collection and are so excited to see our fans' reactions to the designs."
The collection will include Kim's glamorous red carpet looks, Kourtney's more Bohemian chic vibe and Khloe's rocker style, all tailored for a woman's natural curves.
"Each Kardashian sister is a trend setter in her own right, bringing their unique styles together raises the bar for fashion at Sears, " says John Goodman, executive vice president of apparel and home for Sears. "The collection offers our customers designer looks and appeal at approachable prices. Our team is really looking forward to working with all three sisters to bring this timely brand to customers."