Now + Here features popular fall trends for young shoppers, including exclusive and new brands Bongo (Iconix Brand Group) and Rebecca Bonbon (FremantleMedia Enterprises) for juniors and Amplify for young men. The concept will be located at the mall entrance within Sears stores nationwide.
"Our young customers are fashion forward and eager to experiment with new looks that reflect their evolving personal styles," says Melanie Henson, chief marketing officer of Sears apparel. "Now + Here offers the must-have trends and styles that allow our customers to stand out and get noticed, all at an amazing value."
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