Select Sears.com merchandise will now be offered via cell phone on the retailer's new Sears2go mobile commerce site.

Products are organized in categories such as apparel, electronics and computers, fitness and sports, jewelry, tools, and toys and games. Customers will be able to order for home delivery or in-store pickup. The in-store pickup option also features a text alert, notifying the consumer that the product is ready for pickup.

Sears2go will function like Sears.com with product search/browsing, shopping cart and checkout, gifts, product reviews, store locator, special offers and order status options.