Sears, Kmart Roll Out College Program

In anticipation of the upcoming school year, Sears Holdings has launched a dorm décor line and digital platform for college-bound students.Coexist by Cannon, a dorm décor range, is exclusively hitting both Sears and Kmart stores now. The urb

April 6, 2018

In anticipation of the upcoming school year, Sears Holdings has launched a dorm décor line and digital platform for college-bound students.

Coexist by Cannon, a dorm décor range, is exclusively hitting both Sears and Kmart stores now. The urban-inspired collection includes bedding, decorative elements and dorm essentials.

"We created Coexist by Cannon with a unique insight into the urban lifestyle, keeping in mind the popular symbols and fashions that are relevant to teens today," says Theresa Strickland, chief home design officer for Sears and Kmart. "It is important for us as designers to provide an assortment of dorm décor that is multi-functional, yet trendy and affordable too."

Meanwhile, Sears Holdings has greenlit a Facebook page called Sears Campus Connection, where college-bound students can create wish lists that work like a wedding registry, find their roommates, chat about decorating ideas and more.

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