When shopping on Sears.com, consumers now have the ability to create a virtual model in their likeness to try on its entire online catalog.

The updated Web site is run by IBM WebSphere Commerce and My Virtual Model. In addition to the "try on" model feature, online shoppers will be available to search for merchandise by using 3D images versus words in late October. Consumers have the ability to choose style, color, pattern and fit, then apply it to their virtual likeness, which can be viewed from the front, side and back. The feature also gives shoppers the capability to e-mail their looks to others.