SeaWorld Parks & Entertainment has signed a 10-year agreement with The Coca-Cola Company effective Jan. 1, 2012, which includes product offerings, consumer promotions and sponsorship opportunities.
The new agreement making Coca-Cola the “Official Refreshment Beverage” at Sea World parks, which includes Coca-Cola fountain beverages throughout the company’s 10 parks including at restaurants, dining services, mobile carts and vending areas.
“The Coca-Cola Company’s exceptional beverage brands, significant global reach and, most importantly, inspiring commitment to global citizenship will make for extraordinary joint programs,” says Jim Atchison, president and chief executive officer for SeaWorld Parks & Entertainment. “Our two companies share a like-minded mission to make a positive difference in the world and we are thrilled at the endless possibilities to create new products and programs that will benefit our guests, our communities and the natural world.”
"We are happy that SeaWorld Parks and Entertainment is now a member of the Coca-Cola family," said Stefanie Miller, Group Vice President of Strategic Properties for Coca-Cola Refreshments. "We look forward to leveraging our joint sustainability activities and brands to inspire and refresh SeaWorld Parks and Entertainment consumers through unique, value-added programs."