“As the master toy licensee with over 12 years experience working with the brand, The Character Group was the obvious choice to take Scooby-Doo into the construction toy category in Europe and North America,” says Bruno Schwobthaler, senior vice president, sales and business development, WBCP, EMEA. “We’re confident that they can replicate the success of the toy range through construction lines and we very much look forward to building the Scooby brand further with The Character Group team.”
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