Scholastic Touts Deals for Clifford's 50th in 2012

In anticipation of the upcoming 50th birthday of Clifford the Big Red Dog in 2012, Scholastic Media has inked a number of deals.The latest partners include:Russ Berrie for an assortment of Clifford plush ($8 to $20), as well as picture frames, key chains,

April 6, 2018

In anticipation of the upcoming 50th birthday of Clifford the Big Red Dog in 2012, Scholastic Media has inked a number of deals.

The latest partners include:

  • Russ Berrie for an assortment of Clifford plush ($8 to $20), as well as picture frames, key chains, nightlights and mugs. Products will launch at major retailers in the U.S. and Canada.
    • Zoobies for branded plush that converts into pillows, blankets and sleeping bags
      • The Canadian Group for board games, jigsaw puzzles and magnetic play sets
        • Twisterz Toys for educational toys, including a Clifford Category Matcher
          • Ranir for kids' toothbrushes for initial sale at CVS exclusively, followed by a full roll out to major mass and grocery chains in 2011.
            • VM Global Manufacturing for scooters, wagons, tricycles and bicycles for preschoolers

              Meanwhile, Scholastic Media has partnered with Mills Entertainment to launch "Clifford the Big Red Dog: A Big Family Musical." The live event will take place in 60 markets.

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