In anticipation of the upcoming 50th birthday of Clifford the Big Red Dog in 2012, Scholastic Media has inked a number of deals.
The latest partners include:
Russ Berrie for an assortment of Clifford plush ($8 to $20), as well as picture frames, key chains, nightlights and mugs. Products will launch at major retailers in the U.S. and Canada.
Zoobies for branded plush that converts into pillows, blankets and sleeping bags
The Canadian Group for board games, jigsaw puzzles and magnetic play sets
Twisterz Toys for educational toys, including a Clifford Category Matcher
Ranir for kids' toothbrushes for initial sale at CVS exclusively, followed by a full roll out to major mass and grocery chains in 2011.
VM Global Manufacturing for scooters, wagons, tricycles and bicycles for preschoolers
Meanwhile, Scholastic Media has partnered with Mills Entertainment to launch "Clifford the Big Red Dog: A Big Family Musical." The live event will take place in 60 markets.