Scholastic Media announced its year-long campaign to celebrate the 20th anniversary of the I Spy franchise with a slate of new I Spy releases across multiple categories and platforms. The line-up includes a “My I Spy” online game, a live promotional event and coordinated brand promotion for Scholastic.
The event will kick off next month with the publication of I Spy Spectacular: A Book of Picture Riddles. In New York City, Scholastic will host “I Spy a Celebration! 20 Years; 20 Kids; 20 Riddles” in Times Square on April 12, and The Scholastic Store in SoHo will host an event featuring an I Spy scavenger hunt, raffle and product demonstrations April 9.
I Spy interactive announced two new releases: I Spy Super Challenger for Leapster Explorer this summer and I Spy Castle for Nintendo in fall. Briarpatch will release five new games this year, including I Spy Spectacular, which coincides with Scholastic’s book of the same name.
“For twenty years, I Spy has engaged, educated and entertained children and families around the world with its uniquely brilliant approach to seek-and-find,” says Deborah Forte, president of Scholastic Media and executive vice president of Scholastic. “The brand is as vibrant and relevant as ever, as kids experience I Spy products on all of the platforms that they love.”