Scholastic Media announced an agreement with Taco Bell to promote its series “The 39 Clues,” one of the company’s most popular brands. The promotion offers branded premiums such as custom stories and activity pages to Taco Bell customers from May 17 until June 23.
“The 39 Clues,” published by Scholastic, combines books, collectible cards, and an online game where readers become a part of the story and compete for prizes. To date, more than 1.4 million readers have participated at www.the39clues.com.
Last October, Scholastic published The 39 Clues: The Black Book of Buried Secrets, an ultimate guidebook to the world of “The 39 Clues,” and the latest book, Book 11: Vespers Rising, written by Rick Riordan, Peter Lerangis, Gordon Korman and Jude Watson, will be released Apr. 5, followed The 39 Clues: Cahills vs. Vespers this fall.
In addition, a movie is in development at DreamWorks Studios with Steven Spielberg eyeing to direct and Deborah Forte of Scholastic Media producing.