The birthday program includes:
- Nestlé for chocolates
- Kurt S. Adler for holiday ornaments
- American Greetings for greeting cards
- Signature Brands for popcorn tins
- Gaylord Hotels for a Santa Claus is Comin' to Town-branded live attraction, featuring Santa Claus, Winter Warlock, Jessica, Topper the penguin and the Burgermeister Meisterburger in Ice!, an annual, interactive Christmas attraction, comprised of 2 million pounds of carved and lighted ice.
- Blu-ray debut of "Santa Claus is Comin' to Town" as part of a box set called "The Original Christmas Classics" for $44.99
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