Classic Media has launched a number of initiatives, including licensed product, for the 40th anniversary of ABC Family television special "Santa Claus is Comin' to Town."
The birthday program includes:
Nestlé for chocolates
Kurt S. Adler for holiday ornaments
American Greetings for greeting cards
Signature Brands for popcorn tins
Gaylord Hotels for a Santa Claus is Comin' to Town-branded live attraction, featuring Santa Claus, Winter Warlock, Jessica, Topper the penguin and the Burgermeister Meisterburger in Ice!, an annual, interactive Christmas attraction, comprised of 2 million pounds of carved and lighted ice.
Blu-ray debut of "Santa Claus is Comin' to Town" as part of a box set called "The Original Christmas Classics" for $44.99