“It was a natural fit for our two brands to come together to create a super cute, limited edition collection that was embraced by our fans of all ages,” says Jill Koch, vice president, brand management and marketing, Vans. “Building off the success of last year’s collaboration, we decided to make an even bigger lifestyle statement this season by offering a new collection of sneakers along with a complementary line of apparel and accessories that incorporate Vans’ classic designs with Hello Kitty’s iconic graphics.”
The line will be available at Vans retail, the Vans online stores and Vans deals across the country, in addition to select Sanrio boutiques.
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