Sanrio To Sport New Activewear Collection

Sanrio Inc. is racing into the activewear category, signing on Franco Apparel Group for a collection of shorts, leggings, and yoga tops and bottoms to skorts, hoodies, tanks, and Ts in a variety of performance fabrications including nylon and spandex, cotton interlock, jersey, mesh, fleece and French terry. The collection will head to sporting goods stores and sports retailers in spring 2008.