A cross-country mobile pop-up shop tour, along with special anchor events in Los Angeles and Miami, is set to kick off in late October to celebrate the 50th anniversary of Sanrio.
The mobile pop-up shop will stop first in San Francisco, Calif., at the end of October, followed by Las Vegas, Austin, Atlanta, New York and elsewhere. The shop will offer fans a highly edited selection of 50 collectible products, including special-edition tote bags and tees, vinyl figures and laptop sleeves. Other items will include special product collaborations from Aerial7, Lomography, Mimoco, Loungefly, Girl Skateboard Co., Tokidoki and Demeter Fragrance. The tour, which ends in mid-December, will also offer photo opportunities with characters and other activities.
The anchor events in Los Angeles (Nov. 12 to 21) and Miami (Dec. 2 to 5) will feature a character product retrospective, art show, pop-up shop, interactive activities and special event programming.
In addition, Sanrio will launch a 50th anniversary iPhone app, offering fun facts about all the characters, as well as a way to track all anniversary events, including truck location and product releases.