Dena Designs has named Sanrio Far East, a company of Sanrio Group, to represent the brand in Japan.
Initial product deals include baby and mommy goods this fall through Benesse consumer catalogs. The items will feature designs based on Happi by Dena. In addition, Dena will be featured in Japan's Tamago Club magazine in support of the Happi by Dena product line.
"Sanrio Far East is a market leader and together we plan to expand the Dena brand across multiple categories in Japan with emphasis on Dena's versatility, ranging from the modern mix of bright colors, stylish patterns and uplifting prints of Happi by Dena to Dena's signature fashion-forward home décor lines," says Dan Fishbein, Dena Designs' chief operating officer.
In the U.S., this December, three new bedding collections (under the Dena Home label) will roll out at Bed, Bath & Beyond. Additional coordinating products are expected to launch in the spring. Dena Designs' complete product line spans bedding and home décor, greeting cards and stationery, books, fabric, gift, apparel, toys, crafts and self expression goods.