April 6, 2018
Tycoon will use its expertise and relationships to expand Sanrio brands in Latin American, including kawaii princess Hello Kitty, Chococat, Keroppi, Kuromi, My Melody and Charmmy Kitty.
"We are incredibly excited to be opening this new page and entering this relationship with Sanrio do Brazil," says Elias Fasja Cohen, president at Tycoon.
"There is a natural affinity for Hello Kitty in our markets, and we feel certain a carefully tailored program will bring much benefit to the brand’s growth and longevity. We also expect to be developing other Sanrio assets very soon.”
“We are very pleased to partner with Tycoon Enterprises for this new stage of our development in Mexico and Central America," says Christopher Daniels, chief operating officer
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