The collection is due to go on sale in September. All styles will be available in select Dr. Martens stores, Sanrio stores and Nordstrom, as well as drmartens.com and sanrio.com.
The Dr. Martens products are part of a worldwide celebration for Sanrio that includes collaborations with Brunswick, Girl Skateboard Co., Aerial7, Lomography, Demeter Fragrance, Mimobots and Build-A-Bear Workshop. A distinguishing characteristic of the 50th anniversary will be multiple Sanrio characters appearing together for the first time, outside Sanrio’s Harmonyland and Puroland theme parks in Japan, on products including the 8-eye Dr. Martens boot, a Brunswick bowling ball, iPhone cases, apparel and accessories.
In addition, fashion company Liu Jo has chosen Sanrio’s character
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