Sanrio Adds Four New Licensees

Sanrio has signed four new Hello Kitty licensees. New partners include Jada Toys for die-cast collectibles, RC vehicles and electronic toys; Gemmy Industries for Airblown Inflatables seasonal products; Crafty Productions for wood craft kits to include jewelry kits, charm boxes and collectible character sets; and Panini America for Sticker & Album Collection for North America, Asia, Africa, Europe and the Middle East.