oping a comprehensive range of Hello Kitty electronics including digital, video, and web cameras; computer accessories, MP3/MP4 players; and a range of other products including youth electronics and toys. The full range is slated to hit shelves in early summer 2008 and will be marketed to kids, ‘tweens and teens.

“We’re extremely excited at this offering of electronics from Sakar International,” says Andrea Sobel, vice president of marketing, Sanrio Inc. “The [electronics] marketplace feels targeted at men & boys much of the time, and we’re thrilled to offer Hello Kitty fans a product offering targeted at girls of all ages.”