Warner Bros’ characters such as Tweety and Bugs Bunny are banding together with Safeway, one of the biggest supermarket chains in the country, to promote healthier eating among kids.

The characters are shying away from almost all unhealthy fare in favor of the retailer’s new Eating Right Kids line that will debut this summer across 30 categories including dairy, snacks, and beverages.

As part of the licensing deal product packaging will feature Warner Bros. characters including Sylvester, Wile E. Coyote, Roadrunner, Marvin the Martian and Daffy Duck. The products incorporate guidelines from agencies including the Department of Health and Human Services and the Department of Agriculture.