include the food service channel and international markets.

The mission of the Alliance is to provide health and wellness food and beverage solutions via two proven multi-category lifestyle brands: O Organics and Eating Right. In their current limited distribution, O Organics is the No.1 organic food brand in the United States, and Eating Right is one of the fastest-growing health and wellness food brands.

The Alliance includes world-class manufacturing, marketing and distribution companies as brand licensees. Co-pack and distribution partners have also been signed to provide a robust supply chain network. The Alliance will receive additional support from EMAK Worldwide Inc. for consumer communications and Crossmark Inc. for communications to retailers.

Lucerne Foods Inc., a Safeway subsidiary that markets to external customers, manages the licensing of O Organics and Eating Right and is participating as a member of the Better Living Brands Alliance.