Saban Brands-owned Paul Frank Industries has partnered with Nestle for a limited edition Nestle Crunch Paul Frank bar available only at Target stores.
The branded chocolate bar is sold inside a colorful gift envelope that doubles as a holiday card. The packaging features holiday artwork and the characters from the Paul Frank collection, including Julius the Monkey and Clancy the Giraffe.
The partnership includes a co-branded sweepstakes based on Nestle's Facebook page that offers licensed merchandise as prizes: a Julius alarm clock; an iPhone 4 cover; a 15" laptop case; sunglasses "beneath the bleachers"; pajamas, slippers and a robe; and a $500 shopping spree at Paul Frank.
"Stocking stuffers are a 'must have' for the holidays, but just any ol' thing won't do," says Tricia Bowles, spokesperson, Nestle Confections & Snacks. "The key is to give your loved ones their favorites wrapped with delightful surprises! We've done that with this year's Nestle Crunch Paul Frank bar–delicious Nestle Crunch adorned with Paul Frank's whimsical characters. The two will delight the eyes and the taste buds, and bring out the carefree joy of being a kid again, no matter what your age."