The branded chocolate bar is sold inside a colorful gift envelope that doubles as a holiday card. The packaging features holiday artwork and the characters from the Paul Frank collection, including Julius the Monkey and Clancy the Giraffe.
The partnership includes a co-branded sweepstakes based on Nestle's Facebook page that offers licensed merchandise as prizes: a Julius alarm clock; an iPhone 4 cover; a 15" laptop case; sunglasses "beneath the bleachers"; pajamas, slippers and a robe; and a $500 shopping spree at Paul Frank.
"Stocking stuffers are a 'must have' for the holidays, but just any ol' thing won't do," says Tricia Bowles, spokesperson, Nestle Confections & Snacks. "The key is to give your loved ones their favorites wrapped with delightful surprises! We've done that with this year's Nestle Crunch Paul Frank bar–delicious Nestle
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