Saban Brands has appointed Haven Licensing as the new agent for Paul Frank in Australia and New Zealand, and new fashion and accessories licensee Designworks for the brand in the same territories.
The Designworks line of fashion and accessories will launch next year.
The Paul Frank brand recently added the mobile game app, Paul Frank’s Magic Balloon, and is planning its broadcast television debut with a prime time Christmas TV special that will air next December.
"We are thrilled with the rapid expansion of the Paul Frank brand in the international marketplace. Our licensing partners recognize the established brand equity, and the potential to create new innovative products that will appeal to its loyal fans and a new generation of followers worldwide," says Kirk Bloomgarden, senior vice president of international licensing at Saban Brands. "We are excited to work with the Haven Licensing team as we continue build Paul Frank across Australia and New Zealand."