Since re-acquiring the Power Rangers brand in 2010, Saban has seen dramatic growth in licensees and product categories. The most recent deal is a newly announced partnership with Mattel for a line of Power Rangers-inspired Hot Wheels vehicles. The toy line is scheduled for release in 2013, in conjunction with the next installment of the TV series, “Power Rangers Megaforce.”
“We look forward to celebrating the Power Rangers 20-year anniversary in 2013 with a captivating and authentic line of Hot Wheels vehicles and play sets,” says Simon Waldron, vice president marketing, wheels, Mattel. “Partnering with Saban gives us the opportunity to bring two iconic brands together in a fun and meaningful way.”
The company is also currently producing an app for its My Pet Monster property,
Another brand that Saban is hoping to re-introduce is the Popples franchise. The company plans to introduce a wide array of merchandise, including apparel, accessories, mobile and tablet apps, plush and more this fall, in an effort to refresh the ’80s brand. In spring 2014, Saban plans to introduce new Popples characters and expand merchandise to include publishing, stationery, party goods, crafting and more.
While based on the characters from the 1980s TV show, the new Popples products will have a fresh, modern twist.
“We’re thrilled to introduce the Popples franchise to a new generation while reacquainting it with those who grew up with, and adored, Popples in the ’80s,” says Elie Dekel, president, Saban Brands. “With products, and eventually new characters, fans will find the adorable Popples more irresistible than ever.”
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