Saban Partners with Mattel

The line includes Barbie and Ken doll apparel and accessories, as well as a Barbie doll bedroom set with Paul Frank branding. The line debuted exclusively at Target stores yesterday.

"We are thrilled about this collaboration with Mattel. Barbie is such a classic and iconic brand that Paul Frank was the perfect fit for this great new partnership,” says Elie Dekel, president, Saban Brands.

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