License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

HomeArchiveSaban Partners with Mattel

Saban Partners with Mattel

Saban Brands has partnered with Mattel for the Barbie Loves Paul Frank spring collection.The line includes Barbie and Ken doll apparel and accessories, as well as a Barbie doll bedroom set with Paul Frank branding. The line debuted exclusively at Target s

Apr 06, 2018

Saban Brands has partnered with Mattel for the Barbie Loves Paul Frank spring collection.

The line includes Barbie and Ken doll apparel and accessories, as well as a Barbie doll bedroom set with Paul Frank branding. The line debuted exclusively at Target stores yesterday.

"We are thrilled about this collaboration with Mattel. Barbie is such a classic and iconic brand that Paul Frank was the perfect fit for this great new partnership,” says Elie Dekel, president, Saban Brands.

Back to Toy Fair 2012 Round-up

Hide comments

Load More

Comments

Plain text