Saban Brands launched its Paul Frank “Academy of Awesome Mobile Tour 2011,” a national tour with more than 50 stops in a newly-designed Winnebago.
Julius and other characters from the Paul Frank brand host performances from local bands and interactive contests at each stop. The tour will make field trip stops to American landmarks. as well as detours to t entertainment venues, music festivals, beaches and parks across the nation.
The Academy of Awesome Mobile Tour kicks off this month with party in Los Angeles. The Winnebago will make its way East across the Southern portion of the United States and come back through the Northern Route.
The Academy of Awesome tour activities will include a museum displaying limited edition co-branded products dating back over a decade, as well as a product showroom and lounge showcasing Paul Frank’s latest collection. The newly equipped Winnebago also features interactive station for social media and music all driven by iPads.
In addition, Saban Brands unveiled its Paul Frank’s Magic Balloon app, the first mobile game application for the iconic brand. The app is now available for download, and features microphone use, blockades, coin collecting and power-ups including extra lives, invincible mode and switcheroo.
“Drawing on a long history of more than 15 years of inspiration, the tour will mix pop culture fun with creative contests and entertainment, aimed to engage our wide reaching demo of children and adults,” says Elie Dekel, president of Saban Brands. “The goal of the mobile tour is to use an interactive entertainment approach that will build, enhance and extend the awareness of the brand’s diverse line of product offerings throughout the United States.”