Saban Brands has acquired mobile game developer The Playforge in a move to expand it digital capabilities.
The acquisition of The Playforge, known for 2011’s top-grossing free-to-play game “Zombie Farm,” gives Saban a solid foothold in Silicon Valley.
Saban plans to extend existing games from The Playforge into licensing, merchandising and other media, as well as expand the mobile offerings for Saban’s brands like Power Rangers and Paul Frank.
"Mobile is becoming the default medium for entertainment, and games are the future of social engagement. The Playforge has a demonstrated record of creating sustainable, high-quality mobile social games," says Dan Silberberger, vice president of digital, Saban Brands. "This acquisition allows us to take a leadership position in the space, combine our brand expertise with the development capabilities of The Playforge, and further expand our reach to wherever consumers want–from mobile to online to television."