Saban Brands has acquired Zui, a company that curates kid-friendly online content.
"This is a very exciting acquisition that allows us to further develop our online offering and deepens our position as a premier provider of kid’s entertainment across all media," says Elie Dekel, president, Saban Brands.
Zui's flagship site, Zui.com, allows children to access a large library of videos and online games and features a Facebook-like social media experience for kids. Zui also operates KidZui, a downloadable Internet browser that provides access to a kid-safe Internet experience.
"Zui not only adds capabilities to the Saban Brands portfolio, but also provides unbelievable talent and capabilities in the areas of engineering, product development and digital entertainment," says Cliff Boro, co-founder and chief executive officer, Zui. "As part of the Saban Brands family, Zui will provide resources that allow kids to leverage the power of the Internet in new and exciting ways, while maintaining a safe environment."
Content available through both Zui and KidZui is reviewed and approved by an advisory board of parents and teachers. The two sites combined generate as many as 2.3 million visitors each month.
The acquisition of Zui follows other recent moves by Saban to expand into the kid’s digital arena, including the acquisition of mobile games developer Playforge in August and the launch of MyVortexx.com, a website for Saban’s new Saturday-morning programming block on the CW network.
"The addition of Zui further establishes Saban Brands as a leader in online entertainment for kids," says Dan Silberberger, vice president, digital, Saban Brands.