The Valen Group has negotiated three new brand extension agreements for their client, Rust-Oleum.
Primesource International BP have licensed “Certified Protection by Rust-Oleum” for a line of specially coated screws and nails used for decks and other exterior wood projects. The Certified by Rust-Oleum fasteners will be available in The Home Depot, Lowe's and other major hardware retailers nationwide this summer.
Linzer Products have licensed and launched a fully branded line of Rust-Oleum paint brushes and roller covers that target both professionals and do-it-yourselfers with high-quality affordable paint applicators. Products can be found in Home Depot stores.
Four Seasons Global Marketing has licensed “Certified Protection by Rust-Oleum” for their wrought iron patio furniture and gazebos. Products will launch in spring 2009.