The Valen Group has negotiated three new brand extension agreements for their client, Rust-Oleum. Primesource International BP have licensed “Certified Protection by Rust-Oleum” for a line of specially coated screws and nails used for deck

April 6, 2018

1 Min Read

The Valen Group has negotiated three new brand extension agreements for their client, Rust-Oleum.

Primesource International BP have licensed “Certified Protection by Rust-Oleum” for a line of specially coated screws and nails used for decks and other exterior wood projects. The Certified by Rust-Oleum fasteners will be available in The Home Depot, Lowe's and other major hardware retailers nationwide this summer.

Linzer Products have licensed and launched a fully branded line of Rust-Oleum paint brushes and roller covers that target both professionals and do-it-yourselfers with high-quality affordable paint applicators. Products can be found in Home Depot stores.

Four Seasons Global Marketing has licensed “Certified Protection by Rust-Oleum” for their wrought iron patio furniture and gazebos. Products will launch in spring 2009.

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