Classic Media has paired up with the U.S. Postal Service to promote the iconic holiday special "Rudolph the Red-Nosed Reindeer" on DVD.
The DVD will be available at more than 5,000 post offices nationwide as part of the U.S. Postal Service's A Simpler Way to Holiday program. Customers who ship the DVD with priority mail will save $2 off the title. In-store signage and Rudolph-themed boxes will support the campaign.
"We are very excited to be working with the U.S. Postal Service," says Christian Gordon, vice president of promotional marketing at Classic Media. "This partnership combines the most reliable shipping source with the most popular holiday TV special of all time. Through this program, customers will have one more—and very convenient—way to share the magic of Rudolph the Red-Nosed Reindeer."