Rubicon Group Holding has acquired worldwide licensing, merchandising and digital media rights to the Monster In My Pocket brand from MEG, creator and owner of the property. MEG retains master toy license rights to the brand.

RGH plans to create a global strategy for the brand of collectible monsters for boys. The new strategy will include the creation of a wide range of new animated content–from television shows to games to apps and social media,

“We are pleased to be working with MEG and welcome the opportunity to expand our reach in the digital marketplace with creative new content for the Monster In My Pocket franchise,” says Randa Ayoubi, chief executive officer, RGH. “Our new association with MEG perfectly supports our corporate goal to partner with high profile companies on well-established brands that will benefit from RGH’s proven expertise in producing the highest quality animation to achieve global success.”

RGH will support the new content with a comprehensive licensing and retail program.

“Monster In My Pocket is an iconic brand, based on famous, well-known ‘real’ monsters,” says Joe Morrison, chief executive officer, MEG. “It’s an evergreen brand that has a very active worldwide ‘monster-geek’ fan base. We are delighted to partner with RGH to bring innovative new content across all media platforms to monster lovers around the world.”